Working with artists like Bebe Bérard, Jean Cocteau, Salvador Dali, Vertès, Van Dongen; and with photographers like Hoeningen-Huene, Horst, Cecil Beaton, and Man Ray gave one a sense of exhilaration.
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When Picasso painted the portrait of the wife of poet Paul Eluard during the summer of 1937, Nusch Eluard wore Schiaparelli.
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Today, Schiaparelli is opening the ultimate art-meets-fashion online gallery (get inside, by clicking here). This new section is part of the redesigned brand website dedicated to Schiaparelli’s pioneering role fusing fashion with art.
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In 1935, Salvador Dali designed a powder compact in the shape of a telephone dial for Elsa Schiaparelli. It was their first collaboration, to be followed by many others. The same year, Schiaparelli moved into 21, Place Vendôme.
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The collaboration between Marcel Vertès and Elsa Schiaparelli took numerous forms. It started in 1937, with the creation of advertising illustrations to promote the perfumeShocking.
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These 21 artists who have all worked with Schiaparelli – from Andy Warhol to Salvador Dali and Alberto Giacometti. Painting, photography, sculpture and illustration found its way into Haute Couture, embroidery, print, advertisement or jewelry and vice versa.
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In this colourful painting dated 1935, Raoul Duffy captured the luxurious atmosphere and the excitement of the Haute Couture presentations in the Schiaparelli showrooms.
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From collaborations based on friendship to commissions or inspiration, it reveals how Schiaparelli’s creativity and innovative spirit has naturally blend disciplines at a time when crossovers between the worlds of fashion and art did not exist.
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SCHIAPARELLI, SWIMMING COSTUME N°1, 1928. Published in the July, 1928 of Vogue, “N°1” was worn by the model Bettina Jones, who would later become Elsa Schiaparelli’s right hand under the name of Bettina Bergery. The male model is the photographer Horst P. Horst.
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To celebrate the opening of Schiaparelli’s art-meets-fashion e-gallery, creative talent Christian Borstlap was commissioned an exclusive animated cartoon highlighting a selection of these artists.
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The collaboration between Marcel Vertès and Elsa Schiaparelli took numerous forms. It started in 1937, with the creation of advertising illustrations to promote the perfume ‘Shocking’.
