Executed in colours from the Max Mara Pantheon: camel, cognac, casha, grey, and emphatic red, the look is at once discreet and head-turning. There’s Bergmanesque swagger in a new full skirted silhouette, pleats flaring from the waist, slouchy glamour in a double face camel hair sweatshirt, insouciant elegance in the knits which are the key to this season’s mood; rich cables and ribs.
The principal argument in Max Mara’s thesis? Il cappotto, the coat; each one a perfect conjugation of material, form, finish and fitness for purpose that would delight anyone. The newest of all are signature classics realised in intriguing hybrids; camel hair artfully tailored with shearling and bonded knit – cardigan coats that articulate a chic, youthful elan. Their deceptive simplicity the fruit of over half a century’s know-how.
A modernist take on cat eye sunshades, a deconstructed bag with a shearling liner that spills over to the outside, and a pointy toed pump complete the look. Max Mara has long championed the modern heroine in her climb to the top – no matter how tough the going, the brand helps her to make it look easy. Cool, cultured, unflappable and highbrow; Max Mara anticipates her final push to the summit.
