Starring model Amber Valetta, the campaign is the result of a collaboration with acclaimed artist Ed Ruscha, a longtime personal friend of Stella, featuring text representing Stella’s core brand values integrated into the ad campaign images.
The campaign will also be accompanied by a film directed by Simon Aboud entitled “This Film May Contain Gluten”. Again starring Amber Valetta, there are also cameo appearances by singer Jess Glynne and Stella McCartney herself.
This film has been revealed:
