Cartier breathes new life into emblematic shapes: Baignoire, Santos de Cartier and Panthère

by Team Paris Social Diary, photography by Courtesy | 17 January, 2018

Cartier has stopped time for all of us with the 2018 edition of The Salon International of the Haute Horlogerie on its conceptual layout ÉPURE & EXCÈS*

Lines, that was the inspiration for Cartier, pure and perfect, they made each piece an impressive creation.

Excess discipline for refinement; refinement adorned with excess. This alternating dynamic is the creative concept of the Cartier stand, an experimental installation that combines visual effects with a minimalist background.

The design serves to make the contrast with the pieces. Which have been classified into three themes: Creativity, Femininity and Masculinity. With these, it remains faithful to the values of the Maison and reaffirms them.

Cartier Libre collection: feminine shaped watches with a twist

The oval shapes of the watch put creativity in a timeless piece. Twists on the Baignoire and Crash, these exclusive jewellery watches shake up the Cartier repertoire with extravagant design, precious materials and colour contrasts. 

Révélation watch: technical innovation brings the Panthère to life

The ever-changing panther is eclipsed and once again revealed, luminous against the black background of the case.

For 2018 the Panthère de Cartier watch adopts a generous range of feminine looks. The bracelet, available in a double or triple loop, glints with lusty sensuality. Chain links in yellow gold, pink gold or white gold coil around the wrist.

Masculinity: The new Santos de Cartier watch, a modern-day legend

The Santos de Cartier watch, created in 1904 for the aviator Santos-Dumont, is part of the stylistic heritage of the Maison. In keeping with the spirit of its age, the watch has evolved with the passing decades, and the interchangeable straps in the latest version are the next logical chapter in its history.