Gucci’s Men’s Tailoring Prefall 2017 campaign was photographed in Rome in two unique locations : the Spezieria di Santa Maria della Scala, a 16th century historical apothecary and Libreria Cascianelli, an early 20th century bookshop.
In front of the object of the famous photographer Ari Marcopoulos, the models pose in these decors archives filled with remedies, works of art and old books. The layout of the pages attracts attention with its bright yellow edges and the juxtaposition of monochrome portraits with color photos.
