The evolution of lingerie

LA PERLA reimagines the modern suit with revolutionary Corset Jacket

by TEAM PARIS SOCIAL DIARY, photography by courtesy | 19 January, 2017

LA PERLA introduces the Corset Jacket, a key suiting concept from the new ready-to-wear collection designed by Julia Haart, Creative Director of LA PERLA. The Corset Jacket makes its worldwide debut in a striking photo of Kendall Jenner.

The LA PERLA Corset Jacket represents Julia Haart‘s vision to fuse LA PERLA’s unparalleled knowledge of the female form with a unprecedented devotion to how women want to feel: sensual, beautiful and comfortable — an offering only LA PERLA can provide.

The campaign photograph by Steven Klein, marks the heritage brand’s transition into a full ready-to-wear offering under the creative direction of Haart.

The LA PERLA Corset Jacket embodies the feeling and support of lingerie with internal cups, elegant hook fastenings and finely tailored darts.

The campaign photograph features Jenner streaked in light, emphasizing the curve and precise cut of the Corset Jacket. Behind her, we see and x-rayed image, kindly lent by the Victoria & Albert museum, featuring a corset and it’s wearer, outlining the distorted effect corsetry had on a woman’s bones.

Jenner’s campaign image debuts only a few weeks following a recent sighting of Gwyneth Paltrow wearing the same Corset Jacket with coordinating suiting pant by LA PERLA, at Paltrows holiday opening of GOOP GIFT.