THE NEW ADVENTURE

A trip, both literally and metaphorically, for the new Fall 2018/19 collection of ALANUI

by team Paris Social Diary, photography by Courtesy | 8 March, 2018

Alanui RTW Fall 2018
Alanui RTW Fall 2018
Alanui RTW Fall 2018
Alanui RTW Fall 2018

Alanui started its journey as a brand with a collection built around a single item, produced in a variety of patterns: a buttonless unisex oversized jacquard cashmere cardigan, edged with a dense fringe and closed with a two-tone belt.

Keeping this key item as the foundation, it now continues to grow organically, as every journey does experience after experience, expanding with new items, incorporating accessories, delving into styles more clearly defined in a masculine or feminine sense.

The project, developed by brother and sister Nicolò and Carlotta Oddi is based on an accumulation of emotions and experiences conveyed through pieces meant to be worn for a long time along the large path of life. The name ALANUI, apropos, means “large path” in the Hawaiian language.