Comme des Garcons’ first collaboration with Nike dates back to 2000, at a time when the brand’s creations were so outrageously avant-garde that they underperformed in sales, and where the sports brand was pushing limits of the bizarre with its cult collection Alpha Project.
Today, the stars are aligned for their fruitful encounter to take place again. Since its arrival on the shelves last February, the COMME des GARÇONS Nike Air Vapormax capsule collection has been a success that does not seem to want to be lost.
Its uncommon and strangely comforting character is probably working for many. In line with the vision of transparency that inspired the Spring-summer 2017 collection of CDG, Rei Kawakubo stumbled upon explanations as to its genesis, even (absence of) bells on the side of Nike. Or any anecdotes of childhood memories, these shoes are self-sufficient.
You can read the full story and get to know more about COMME DES GARCONS x NIKE AIR Vapormax at ssense.com
