After months of careful planning, Proenza Schouler is pleased to announce it’s decision to break from the traditional ready-to-wear calendar in order to pursue a business model more aligned to the realities of commerce today.
Beginning with Spring/Summer 2018 Proenza Schouler will consolidate it’s main runway and pre collection into one collection shown to buyers and press twice annually in July and January. This first unified collection will be shown in Paris aligned with the timing of Haute Couture in July 2017.
This shift in strategy will ensure that Proenza Schouler’s runway collection, including both ready-to-wear and accessories, will be the focus of buys and deliver to stores earlier, thus giving them a longer life at retail.
As the brand prepares the global launch of Proenza Schouler fragrance in collaboration with L’Oréal Luxe in 2018, a more pronounced international presence is a key initiative.
The Fall/ Winter 2017 show will take place in New York on February 13th, 2017 as originally scheduled.
