UNCENSORED SPRING

ZAYN TO STAR IN VERSUS SPRING SUMMER 17 CAMPAIGN SHOT BY GIGI HADID

by PARIS SOCIAL DIARY, photography by COURTESY | 8 March, 2017

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Versus is pleased to announce that global superstar ZAYN will star in the SS17 campaign, photographed by Gigi Hadid. The images, also featuring model Adwoa Aboah, were captured by Gigi on iPhones and digital cameras, giving each shot an immediate intimacy and energy.

“It was sick to work with Versus. Dontella is a G. It was extra special that Gigi shot the campaign. Looking forward to following up with my Versus collection that drops in June.” ZAYN Shot throughout an evening hanging out in a suite at the legendary Chateau Marmont in Los Angeles, the images are a raw, honest and revealing study of relationships, friendships and the passions of the Versus tribe.

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“The Versus campaign captures everything that is special about ZAYN, Gigi and Adwoa. They are young people who define the mood of their generation with their honesty, energy and their love.” Donatella Versace The campaign images will appear in various forms, both individually on social media, and grouped together in print as if appearing on a Versus feed.

Throughout, ZAYN and Adwoa wear pieces from the SS17 collection, echoing a new manifesto for Versus: a real wardrobe for a fresh generation. ZAYN wears pieces such as the iconic Versus leather jacket, complete with silver lion’s head buttons, and the new Versus faded denim jacket with the iconic safety pin as fastening. His matching faded jeans are ripped and torn, then lined with metal mesh.

 

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Adwoa wears similar pieces, reflecting the unified mood of Versus, as well as metal mesh tanks and fine knit tops with shredded panels lined with metal mesh. The spring/summer 17 campaign precedes the ZAYN x VERSUS capsule collection, which will be revealed in June and then immediately available to buy.