Gucci's new advertising campaign for the Spring / Summer 2018 collection features the work of Spanish artist and illustrator Ignasi Monreal.

by team Paris Social Diary, photography by Courtesy | 20 December, 2017

The visuals evoke a “utopian fantasy” through an astonishing imagery centered on three elements: the earth, the sea and the sky.

These works of a striking photorealism invite us to enter a magical and mysterious universe seen through a particularly sensual surrealist prism.

Ignasi Monreal’s digital paintings are full of surprising details. The artist puts on the fantastic to create the disturbing characters that populate the mythical universe from his remarkable imagination.

Staged in this context, the new Gucci products become part of an extraordinary and highly visual story.

Gucci’s Spring / Summer 2018 advertising campaign will be launched in January 2018.