Eight young creatives unite for the brand new Versus FW17 campaign, capturing the energy of
subcultures that breathe inclusion across the planet.
Conceived by Artistic Director Donatella Versace, the talents stand for non-conformity, defiance
and self-belief, a creed at the heart of Versus.
Photographed by Ben Toms, each shot expresses an authentic and spontaneous mood, reflecting the Versus universe through their eyes.
“I really admire the young creatives in the new Versus campaign. I call them the Sub-Versus
Generation, a community of subcultures taking a stand for their beliefs and for their
individuality.” says Donatella Versace.
TOMMY GENESIS: underground rap artist from Canada, pushing boundaries with her lyrics and artistry.
HUNTER SCHAFER: American artist and transgender activist, one of the most unafraid voices in US social politics.
LILY McMENAMY: American-born English model leads a new generation of models shaking up how the fashion industry represents youth.
RINA SAWAYAMA: Tokyo-born musician and model standing up to racism, sexism and prejudice in the fashion industry.
REJJIE SNOW: hip hop artist and producer from Ireland – individuality is key both in his music and life.
COSMO PYKE: singer-songwriter from South London also making his mark as a skater and graffiti artist.
WILSON ORYEMA: London-born artist and model who uses his work to question contemporary society.
JUDAH LANG: actor from New York venturing into freestyle rap.
see the video here: https://www.youtube.com/watch?v=s4xTeszlYE8&feature=youtu.be
