Welcome to TOMMYLAND

Tommy Hilfiger presents his Spring 2017 ‘Hilfiger Collection’ and ‘TommyXGigi’ collection: the ultimate West Coast fashion festival celebrating California-inspired music, art and creativity.

by PARIS SOCIAL DIARY, photography by COURTESY | 14 February, 2017

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“TOMMYLAND” becomes the West Coast fashion festival, off the iconic Venice Beach sunset. Continuing the leadership of its “See Now, Buy Now” concept, all the looks of the Spring 2017 parade, including the second collection TommyXGigi, designed in collaboration with Gigi Hadid. It also featured looks from the Spring 2017 collection of Hilfiger Collection, the most premium selection of fashion for the firm for women.

“We take inspiration from California, its youthful attitude, relaxed lifestyle and the spirit of festivals where music and style merge, with our own legacy of pop culture. The result is a collection of great American style hits , Lots of denim, winks to Western culture and patches to make it more personalized. ” Explain the designer.

Gigi Hadid opened the parade and was accompanied by the top models Bella Hadid, Joan Smalls, Sara Sampaio, Blanca Padilla, Hailey Baldwin, Stella Maxwell, Tammy Williams, Romee Strijd, Devon Windsor, Lineisy Montero and Maartje Verhoef, among others.