‘Paused By’ The new campaign for the SS18 collection of Jil Sander

by Team Paris Social Diary, photography by Courtesy | 5 January, 2018

The humanity and soulfulness of the Spring/Summer 2018 collection designed by creative directors Lucie and Luke Meier reverberate in the advertising campaign that accompanies it, an ode to the purity of emotion and the delicate balance between innocence and sophistication.

Filmed in Berlin by German director Wim Wenders, the campaign marks the first ever collaboration of the brand with the acclaimed filmmaker and consists of works of fiction which unfold across 5 different scenarios.

A sense of expectation permeates the films as they ‘paused’ at intense moments, leaving us suspended in time and space, captivated and curious to know what’s next. Watch the trailer on jilsander.com