WHEN OLFACTORY ART MEETS CLIMATE ENGINEERING

Get wrapped inside the scents of Le Nuage Parfume by CARTIER

by TEAM PARIS SOCIAL DIARY, photography by Courtesy of CARTIER | 24 October, 2017

Cartier cloud levitating
Cartier cloud sunrise
Cloud2
Cloud1
Cloud4
Cloud3

installed inside de Bassin du Palais de Tokyo during the FIAC, Le Nuage Parfumé evokes a series of experiences conceived by Maison Cartier in cooperation with international Talents. The public interacts with the fragrance in a mix of olfaction, technology and dreams. Its design reflects an aesthetic approach of Cartier Parfums and its perfumer Mathilde Laurent with passion and artistic commitment.

A cloud floats magically in a transparent glass cube. Visitors are invited inside and up a spiral staircase which leads right to the middle of the cloud. Once they reach the summit, it’s no longer about what you see, it’s about smelling the honeyed diaphanous notes of L’Envol de Cartier.