24 Sèvres is the new online shopping experience of Bon Marché Rive Gauche, and the new international fashion address. To celebrate the coming season and on the eve of the new season, 24 Sevres launches a short film, directed by Nicolas Winding Refn , choreographed by Nicolas Huchard and produced in collaboration with Fred & Farid.
In this imaginative production, Nicolas Winding Refn celebrates individuality and femininity in a tribute to women and their freedom of expression. This unique performance pays tribute to a Parisian flavor created for the international clientele. The director said: “It is rare to be able to produce something as pure in its approach. […] Le Bon Marché is one of the iconic monuments of fashion, and it has a quality of timeless grandeur; simply entering it makes you want to create. ”
This project is a first in the luxury multi-brand positioning, bringing together some of the most renowned names in the industry. “I was impressed by the talent that this project brought together,” says the CEO of 24 Sèvres, Eric Goguey; “It’s a first in the industry to bring together a selection of the biggest names in fashion within a single project. We are delighted that Fendi, Gucci, Dior, Prada, Givenchy and others participated. ”