Inspired by Louis Vuitton's core spirit: travelling.

by Team Paris Social Diary, photography by Courtesy | 20 July, 2016

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The new packaging comes from Louis Vuitton will come in a bright saffron adopted to give
a new signature to Louis Vuitton packaging.

From December 2016,  “Safran Imperial” is part of the history of the house for a century and a half.
The Imperial Safran has been naturally selected for the official poster of the exhibition
Volez, Voguez, Voyagez ” at the Grand Palais in Paris in 2015.
Now the packaging Louis Vuitton dresses of imperial saffron statement of blue, Historic complementary color already used for the first customizations in 1854 but also for many years for the ribbons the House.

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This combination of colors reveals a signature at the time contemporary and timeless as an echo of the golden age of travel.

If the thicker paper and cotton ribbon handles allow more strength in transportation, new formats fold and slide more just in a suitcase or travel bag. The clear tone of slices and interior of the new packaging reminiscent of the leather used since 1860 by the House, including the handles or tags bags, luggage and trunks. raw cotton and boxes shipped flat possible optimize sustainable development commitment from the house.