Starting with the Fall Winter 2016/17 season, the new 5-year agreement, represents a further evolution for the brand, both from a manufacturing and a distributive point of view.
Able to combine the capability of interpreting the style of Blumarine with skilled craftsmanship and accurate research of materials, this collaboration with Calzaturificio Rodolfo Zengarini, will develop an exclusive product born from the creative vision of the brand and the know how stemmed from a consolidated experience in footwear. The agreement also includes an expansion in the distribution that will include specialized distribution, which will reach a wider and more differentiated consumer base.
“This agreement has a strategic value for the evolution of Blumarine and it represents a further step towards the building of Brand Equity for our brand. I believe, in fact, that this is the ideal partner for the development of a high-quality project that is coherent with the values of our House.”, declared Gianguido Tarabini, Sole Administrator of Blufin S.p.A.,
Rodolfo Zengarini, Sole Administrator of Calzaturificio Rodolfo Zengarini s.r.l., affirmed:
“I’ve been admiring the work of Anna Molinari for years, while following the commercial strategies that lead to the international recognition of the brand. We are glad to begin this new collaboration for the development of Blumarine shoes that we are certain will become source of further success for both companies”.