In tribute to the cultural richness of SoHo's artistic legacy, Gucci collaborates with icons that have transcended the ages and correspond to the distributive spirit of the House.

by team Paris Social Diary, photography by Courtesy | 7 May, 2018


On May 6, Gucci opened its first space in SoHo, New York, at 63 Wooster Street. This platform of creativity and innovation will reflect the artistic heritage of this unique neighborhood. In the 70s and 80s, SoHo embodied total freedom in the way of understanding music, cinema, literature, fashion and art, attracting creative people from all walks of life. It was the soul of Manhattan’s creative community, Jean-Michel Basquiat’s haunt, Andy Warhol, Keith Haring, Blondie and many others.

Gucci Wooster is the newest destination imagined by the House to offer a new way to discover the eclectic, creative and bohemian spirit of the brand. After the opening of the Gucci Garden in Florence at the beginning of the year around a typical Florentine experience in an Italian palazzo built in 1337, Gucci Wooster establishes itself as a center of creativity that will always capture the Gucci energy of the moment when the visitors will discover the latest collections and collaborations of the House.

Former site of a pencil factory, Gucci Wooster is located in a 1863 building classified as a historical monument that occupies a block, from Wooster Street to West Broadway. As Gucci Wooster is a unique space, the House has designed it in a unique way.
Behind the vintage style of furniture and furnishings reflecting the seamless blend of past and present adopted by the House, Gucci Wooster will also benefit from bespoke video technology. In addition to an interactive LED wall, the space will introduce a 3D video screen. These innovative displays feature 3D glasses-free technology that immerses visitors in the Gucci universe. They are installed in an intimate projection room equipped with bespoke Muzik helmets and turmeric orange velvet armchairs. The projection room and the dedicated space will host a rotation of seasonal creative projects.