A glamorous tradition

Swarovski celebrates it's 10th year illuminating the Oscars stage with over 300,000 crystals in the most spectacular set design to date

by PARIS SOCIAL DIARY, photography by COURTESY | 23 February, 2017

Since 2007, Swarovski has provided over a million Swarovski crystals to the stage at the annual Academy Awards, with this year promising to be the most spectacular to date. Collaborating with Oscars Production Designer Derek McLane the 89th Oscars stage will feature over 300,000 dazzling crystals.

Additionally, Atelier Swarovski, a responsible fine jewellery collection, will debut on the 89th Academy Awards red carpet as part of the Red Carpet Green Dress initiative.

The Collection features Swarovski Created Diamonds and crystals that reflect Swarovski’s legacy of craftsmanship, innovation and commitment to responsible practices.

Nadja Swarovski, Member of the Swarovski Executive Board, commented:  “We are excited to unveil our first Atelier Swarovski Fine Jewelry Collection on the Academy Awards red carpet this year.  The collection, which has been handcrafted in Paris with Swarovski Created Diamonds and crystals, is a reflection of our 120-year heritage, and the innovation, craftsmanship and sustainability embedded in our company’s DNA”