An exceptional year dedicated to Gabrielle CHANEL culminates with the launch of the new fragrance GABRIELLE CHANEL in a private reception at the Palais de Tokyo in Paris, on July 4. After the CHANEL 2017-2018 Fall-Winter Haute Couture Collection show ambassador and friends of CHANEL, such as Kristen Stewart, the face of GABRIELLE CHANEL, Pharrell Williams, Katy Perry, Cara Delevingne, Caroline de Maigret, Gaspard Ulliel, Alma Jodorowsky, Kaya Scodelario, Ines de la Fressange, Cécile Cassel, Alessandra Mastronardi, Blanca Li, Rossy di Palma, Zhou Xun, Liu Wen etc. were introduced to live an amazing experience in the world of the GABRIELLE CHANEL. The guests enjoyed a music performance by Pharrell Williams.
The launch of this luminous and solar fragrance created by Olivier Polge, reflected Gabrielle’s personality. A giant mobile gave viewers the impression of diving into the heart of the golden-hued fragrance, the walls were lined with faceted movable mirrors. The scent of the fragrance wafted through the air. At the end of the journey the guests could see the exclusive showing of the new advertising film for the GABRIELLE CHANEL fragrance.