On the last Monday of this month, Paris became the scene of the new worldwide launch of KARL LAGERFELD in collaboration with MODELCo, in its limited edition, the line of cosmetics.
In this event he had as portagonistas the “Beauty Butlers” will leave their mark throughout Paris throughout the day. They will be dressed in custom designs, wearing helmets, which are the reinterpretation of 3D cartoon by KARL LAGERFELD.
The “Beauty Butlers” will visit the most iconic places in Paris, including the Eiffel Tower, Les Tuileries, Champs-Elysées, Saint-Germain-des-Près,
Montparnasse and Palais de Tokyo inviting members of the public to join them for a special performance at each stop along the way.
“The Butler Beauty that assaults the streets of Paris represent the audacious,
fashion-oriented and unique attributes of KARL LAGERFELD +
MODELCO range of cosmetics and collectables. We achieve our goal
to elevate this association in a global scenario and undoubtedly raised the bar
for creativity and style I felt honored to merge the beauty of ModelCo
knowledge with one of the most recognized and iconic names in the world in
fashion, Karl Lagerfeld and bring our collaboration to fashionistas and
beauty all over the world. It was an honor to launch our collection in
Paris, “said Shelley Sullivan, founder and CEO of ModelCo.
“Our consumers are the heart of our business, and we are excited about
inspire them with the innovative beauty KARL LAGERFELD + ModelCo
collection, “said Pier Paolo Righi, CEO of KARL LAGERFELD.
The butlers’ final performance took place at Place Vendôme in front of the Hotel D’Evreux where the official launch event took place. The entire space was transformed with hot pink décor and installations. Featuring more than 50 products, the limited-edition collection is now available through KARL LAGERFELD stores and MODELCO.COM, and key exclusive retailers: Nordstrom in the US; in Europe at Douglas, Nocibe, Cult Beauty and Galeries Lafayette; and in the Middle East at selected retailers.