We talk with Yasmine Eslami, owner of her boutique: Yasmine Eslami located in Paris. Her designes remain sleek, modern and sensual, it celebrates the natural form of a woman’s body, which suggest the role of underwear as outerwear.
TEAM PARIS SOCIAL DIARY: Describe the Yasmine Eslami woman in three words?
YASMINE ESLAMI: She is free , tolerant and happy .
PSD: What does “sexy” means to Yasmine Eslami?
YE: Sexy means an attitude , a way of being .
PSD: What is it Yasmine Eslami has different from other lingerie brands?
YE: I m not sure is hard to say may be a french attitude .
THE BRAND
PSD: Why did you choose Jeanne Damas as your muse?
YE: She is the most beautiful and sexy french girl and she has her own style , she is a modern Bardot.
PSD: What can we expect of the new campaign with Eleonore Toulin, shot by Olivier Zahm?
YE: A very playful and colorful campaign.
PSD: What are your plans for the future with the lingerie brand?
YE: To carry on
ABOUT YASMINE
PSD: Favorite dinner in Paris?
YE: Les 2 amis , rue oberkampf
PSD: Favorite place to dance in Paris?
YE: La mano , le rex , l embuscade
PSD: Describe Paris in three words?
YE: Difficult in three words ! : beautiful , grey , coffee