For the first time in it history, CHANEL launches its first line of makeup for men. Under the title of BOY de CHANEL, the collection seeks to achieve a more refined version of the user and helps improve their self-confidence.
Just as Gabrielle Chanel borrowed clothes from men’s clothing to dress women, this collection is inspired by the female universe to write the syntax of a new masculine aesthetic. Lines, colors, attitudes, gestures. There is no absolutely feminine or masculine prerequisite: only the style defines.
And is that beauty is not a matter of gender; It’s a matter of style.
With its midnight blue packaging and a sober design, this line is composed of three essential products: a base, a lip balm and an eyebrow pencil. Three makeup products that increase confidence to erase imperfections perfectly and invisibly.
What do you think about it?