FENDI launches #BaguetteFriendsForever, three shorts filmed in Shanghai, Hong Kong and New York that pay tribute to Baguette bag and friendship.

by team Paris Social Diary, photography by Courtesy | 22 January, 2019


Baguette vintage models are associated with the new FENDI Spring-Summer collection.

The Baguette is back” presents the city of Shanghai as a backdrop. Film actresses Tan Zhuo and Qiao Xin as well as influencers Yu Wei and Yoyo have been filmed during a shopping session inside the FENDI store in the IAPM shopping center. They prepare to go dancing in front of the mirror and choose their best outfit for their evening.

Each short film is titled Groove Armada’s “My Friend” which subtly underlines the friendship between the four girls. Episode after episode, the song follows the girls in their adventures and celebrates friendship around the world!