Ralph Lauren Launches has reunited 8 groups with multicultural diversity, integrated by different families, to which Ralph, denominates in us new campaign like “Family is who you love”. In this group of families they reunite to several generations or couples of the same sex, through the family that we choose, will be represented, everything that includes “The family is whom you love”.
The family occupies a central place, celebrates the diversity of what the family represents for each one of us, in a world where this word acquires a broader meaning and at the same time, a personal meaning. The family is the factor and basis of the new campaign, expressed in the collection and last parade.
The concept of the parade includes images with emblematic faces from the beginning of the brand, including models, friends with their families.The campaign “The family is who you love” will be broadcast from April to June 2019 around the world.Posters, inserts, online ads and publications on social networks, and RalphLauren.com.