Gabrielle Chanel Perfum it’s her, it’s us, It’s femininity in majesty, curious, valorous, audacious and passionate.
2017 will remain for CHANEL the year Gabrielle. Tribute to her creator, she will also have the birth of a bag baptized in his honor and, from September, the launch of a perfume named GABRIELLE CHANEL.
The house chose an american actress: Kristen Stewart. Her strong and determined personality made her the ideal woman for this role.
Directed by Ringan Ledwige, the commercial of the new perfume GABRIELLE CHANEL stages a Kristen Stewart prisoner of a cocoon from which she extracts voluntarily to begin then a liberating race and then launch with force against a wall which it breaks in order to find it self free at last in front of a promising dawn. Stripped decoration, light focus, Beyonce’s Runnin ‘song, the film is resolutely against the current and celebrates a very modern femininity made of confidence, will and independence.
With Kristen Stewart and this film that frees itself from a story to retain only the spirit, we wanted to touch all the women and each of them at the same time. No one will feel it in the same way: it is a question of perceptions, lived, personality and emotions. Through this film, we look for every woman through all.
Full of the philosophy of Maison CHANEL and its creator, this advertising campaign speaks of a race for freedom. It is a heartbeat, a jet of energy that fuses and crosses all the obstacles. It is a metaphor of life, both timeless and modern, which diffuses through a solar perfume and luminous, synonymous with passion, pace and freedom of a women.