A fashio blend of Internet memories inspired by its latest watches collection.

by PARIS SOCIAL DIARY, photography by Less and Christto & Andrew | 17 March, 2017

Gucci #TFWGucci (“That Feel When” or “That Feeling When”), this project encourages internet creators around the world to collaborate with the House by designing memes around watches from different collections of House such as The Marché des Merveilles.

Contributors to this new initiative include Amanda Charchian, a Los Angeles artist who creates images of captivating sensuality, Olaf Breuning, an artist living between New York and Zürich, known for his playful work, but also the Korean photographer Less and Duo Christto & Andrew o from Qatar.

The #TFWGucci project will be presented at Baselworld, the international fair for watchmaking and jewelery, which begins on March 23rd. Once again, it reflects Gucci’s desire to redefine the notion of contemporary luxury.