Tommy Hilfiger, announces its global advertising campaign Tommy Hilfiger Denim Spring 2017, 24/7 Live, Love, L.A. The digitally focused campaign engages consumers with a behind-the-scenes look at the lifestyle of today’s urban millennials, including Lucky Blue Smith, Anwar Hadid and Sofia Richie.
The campaign follows the trio from the sunny roads of L.A. To your favorite urban places. By sharing behind-the-scenes exclusive content and quick interviews with followers through Instagram Stories and Snapchat, the campaign also features ‘geofilters‘ for each shooting location.
The Tommy Hilfiger Denim Spring/Summer 2017 ‘Summer of Love’ collection celebrates the love and liberation of the 60’s with a modern twist. The logo look boldly reflects the joy and optimism of free spirit. Scraps of washed denim, sun-washed paddles and utilitarian details are inspired by the laid-back beaches of Southern California, while London’s Savile Row channels a Liberty-look, heritage fabric and playful cashmere look. It is a new interpretation of the ‘power of the flower‘ for today’s American dreamers.
