Bella Hadid reprises her role as the star of Giuseppe Zanotti’s advertising campaign, returning in a sensual portfolio for the Spring Summer 2018 season.

by TEAM PARIS SOCIAL DIARY, photography by COURTESY | 5 January, 2018

Lensed for the first time by Mert Alas and Marcus Piggott, the powerful series captures the spirit of the new GIUSEPPE ZANOTTI collection. Inspired by the idea of an endless summer, the evocative images channel a ‘90s sensibility.

Shot in studio, with art direction by Giovanni Bianco and styling by Carine Roitfeld, the minimalist aesthetic is the ideal set-up for a series of powerful, unapologetic portraits.

This campaign really represents the authentic energy of the brand—modern, sensual, powerful,” says Giuseppe Zanotti. “And then there’s Bella, back for a second season, who brings with her a rock-and-roll attitude that’s also playful and seductive.

The overall effect is compelling, contemporary, arresting.”