On the Tuesday, May 2 evening, Gucci celebrated the launch of Gucci Bloom during a private party at MOMA PS1. Gucci Bloom is the first perfume for women under the artistic direction of Alessandro Michele. The contemporary art museum at Long Island City was transformed into an urban garden with bird cages and wildflowers, such as, roses, jasmine, peonies, wisterias, lilies and more, where, Alessandro Michele, and the three fragrances, Dakota Johnson, Petra Collins and Hari Nef were present.
Goldfrapp entertained the audience with a performance and Julianna Huxtable was the DJ. Some of the party guests were, Alessandro Michele, Dakota Johnson, Hari Nef, Petra Collins, Eric Buterbaugh, Alex Catarinella, Phoebe Collings-James, Lana Del Rey, JiaJia Fei, Angelica Hicks, Aurora James, RJ King, Carlotta Kohl, Brianna Lance, Sean Lennon, Tina Leung, Glen Luchford, Selah Marley, Miles McMillan, Tamu McPherson, Ian Mellencamp, Cipriana Quann, Takenya Quann, Ward Roberts, A$AP Rocky, Maggie Rogers, India Salvor Menuez, Stella Schnabel, Sebastian Tribbie, Cleo Wade, LCD Soundsystem’s Nancy Whang, Chloe Wise, Odessa Young, Soko and others.