Stella McCartney Celebrates the Launch of her new Spring 2018 Collection
Stella McCartney celebrated the launch of her new women’s Spring 2018 collection in New York in her signature garden party on June 7th, New York. This collection celebrates the irreverent style, while embracing a sense of individuality. The event was complete with pineapple bowling, a coconut shy game, as guests enjoyed reggae entertainment by Ky-Mani Marley, a steel drum band and DJ set by Rob McKinley. She also celebrated the recent launch of the POP Bluebell fragrance, which celebrates a new generation of pioneering young women with a deeper purpose: embracing sustainability, individuality and a new kind of beauty.
Stella also celebrated her collaboration with Parley for the Oceans to raise awareness for ocean conservation. By supporting Parley’s mission to end the destruction of the oceans through creative collaboration and eco innovation Stella McCartney expands the brand’s existing efforts towards creating a positive environmental impact with the use of alternative materials. She launched two new products made of Parley Ocean PlasticTM materials, yarn and fabric: The new adidas by Stella McCartney Parley Ultra BOOST x shoe for Fall 2017 and the limited edition ‘Ocean Legend’ Falabella Go back pack in honor of Captain Paul Watson to benefit Sea Shepherd Conservation Society for their 40th anniversary.
Guests included: Alec Baldwin, Lauren Hutton, Lily Collins, Helena Christensen, Natalia Vodianova, Anja Rubik, Debbie Harry, Chris Rock, Lorne Michaels, Amanda Peet, Mariska Hargitay, Martha Hunt, Kenya Jones, Jennifer Meyer, Gabrielle Union, Ashley Benson, Craig McDean, Terry Richardson, Michael Avedon, David Jay, Rachel Feinstein, Taryn Simon, Philippa Price, Captain Paul Watson, Mia Moretti, Kitty Cash, Cleo Wade, TK Wonder Quann, and more.