A universal care

The secret to never-ending beauty in Blue Serum by Chanel

by TEAM PARIS SOCIAL DIARY, photography by COURTESY | 24 January, 2017

For more than 20 years, CHANEL Research has been supporting women in all its dimensions, by linking it’s environment, way of life and beauty. This approach has study on aging, and brings it today to explore another way to take care of oneself: that of longevity.

Longevity, an act of life against the current of anti-aging. CHANEL accompanies women time, so that they preserve and develop their beauty with confidence and serenity while remaining faithful to what they are. In this context, men and women with exceptional longevity have fueled the house’s scientific curiosity for several years.

CHANEL Research has decided to cross-check its data acquired on skin aging with the latest studies conducted on centenarians. A singular and unique approach that creation of a transverse care for all skins and all ages: time is no longer for battle, but benevolence with a new approach to the youth of the skin. It is now time to grow our inner treasures and allow women to become actresses of their beauty.

BLUE SERUM is a serum compatible with any other care. On a cleansed skin, it is the first gesture that initiates the daily ritual. Whatever they are, it is then enough to use the products of his usual routine. It is applied daily, morning and evening to activate youthful skin.