What happens when you put together a greenhouse and pret-a-porter? Magnetic beauty that emanates nature. That’s what the Blugirl Spring / Summer 2018 advertising campaign has achieved. The greenhouse located in Haslemere serves as the backdrop to the setting, which is characterized by the living and magical presence of nature, created by the photographer Michelangelo Di Battista. The harmony between the garments and the elements of the location allows to highlight, even more, the floral and embroidered patterns of the clothes.
The new face of the campaign, the young model Charlotte Folkman, embodies the essence of the romantic and dreamy woman Blugirl, wearing clothes characterized by bright colors, elaborate embroidery and prints.