Last Friday, January 12, Woolrich organized a private cocktail to inaugurate its first flagship store in Milan located in Corso Venezia 3. The boutique has 700 square meters and was designed by the Japanese studio Wonderwall under the direction of Masamichi Katayama.
The store has a lounge area, a space dedicated to the personalization of brand items, a green area curated by Green Fingers and an extreme climate experience room, all of which offer an innovative and totally attractive experience in the store.
This new boutique of the well-known outdoor clothing brand promises not only to fill your closet with the elements for your next trip but to be part of one’s experience.
