Gucci announces a new project as part of its collaboration with the Spanish artist Ignasi Monreal. The last one they had was the Gift Giving campaign which was launched in December of last year. In addition to the creation of its Spring / Summer 2018 advertising campaign, which will be presented at Art Walls in New York and Milan, as well as a new site in Hong Kong
In this project, the surrealist and dreamlike style of Monreal is present. In the exhibition, The Art Wall of New York presents portraits of two women with the latest models of Gucci glasses, and the one from Milan a work inspired by the pair of Epoux Arnolfini famous painting by Jan van Eyck (1434) and Le Jardin des delicacies (1490-1500) by Hieronymus Bosch. In both cases, the characters wear looks and accessories from the Spring / Summer 2018 collection by Gucci.
Executed by Colossal Media in New York and by Urban Vision, the European leader in outdoor advertising, in Milan, Gucci’s American and Italian Art Walls will be exposed for approximately two months.