Ignasi Monreal, the young Spanish artist behind Gucci’s recent advertising campaigns, created illustrations for new limited edition sweatshirts and T-shirts launched exclusively on Gucci.com in April.
Made up of nine sweatshirts and nine T-shirts, the limited edition #GucciHallucination will feature the dreamlike digital images designed by Monreal for the Spring / Summer 2018 campaign. Gucci accounts on social media will put these pieces forward with the hashtag #GucciHallucination also used for the advertising campaign.
Monreal collaborates with Creative Director Alessandro Michele and the House since the first #GucciGram project in 2015. A contemporary blend of Pre-Raphaelism and Giorgio De Chirico, his surreal digital aesthetic perfectly matches Gucci’s eclectic vision.
Monreal’s illustrations for #GucciGram’s first project – a cartomancer and a weather presenter – were printed on Gucci Cruise 2018 T-shirts. Monreal recently created images illustrating the new collection for the Spring / Summer 2018 campaign, and played the role of curator of an imaginary Gucci art gallery in the associated ironic video.