HERE COMES THE GREATEST

The brand born from Anna Molinari’s imagination and unmistakable style celebrates its fortieth anniversary

by PARIS SOCIAL DIARY, photography by COURTESY | 25 February, 2017

The quest for a seductive and playful femininity, the taste for precious yet light elegance, the sense of color and romance, the intense craftsmanship are the same today as they were at the beginning. The new collection is a celebration of the Blumarine spirit, of its lively and timeless charm.

The focus is on the body: courted and celebrated by clothes that move naturally and sensually. The to-the-knee silhouette is characterized by deep necklines and high slits, highlighted by mink trims that bring light on the face and bosom. The slender coats and lean pants draw an incisive line. Colored and embroidered furs and then bon ton mink bags reaffirm the quintessential Blumarine playfulness: an idea of extreme luxury that is a desecration of staid clichés.

The color palette is a pictorial amalgamation of chalky grey, mimosa yellow, soft pink with touches of ruby red and black.