As a longtime advocate of animal rights and welfare, Stella McCartney supports PETA and Battersea Dogs & Cats Home through a new dedicated store window installation. Reflecting the theme of her current Autumn 2016 collection, the designer playfully adapts the cheeky cat motif into a graphic neon installation that will now be featured in 19 Stella McCartney freestanding store windows across Europe, USA and Asia.
The Stella McCartney cat installation windows will contain messaging to encourage contributions to the charities and will be on display until the beginning of September, after which they will be donated to both organizations.
The donations to Battersea Dogs & Cats Home from the Stella McCartney 2 London stores will go towards the cost of caring for dogs and cats at their 3 locations around the country, while the funds raised for PETA from all Stella McCartney stores worldwide will benefit their campaign to spay and neuter cats.
In addition to the neon cat display in the windows; a social media campaign will also be launched to support the initiative with a dedicated hashtag playing off the cat motif #StellaMcCatney.
Read the entire interview and see the debut menswear collection on ssense.com
