The protagonist of Inez & Vinoodh shots is a confident and eclectic woman, interpreted by the model Julia Hafstrom.
The soft atmosphere of an atemporal and essential setting is the backdrop for the campaign that interprets the historic codes of the house with a new emphasis while contextualizing them into the present. The new Blumarine woman is nonchalant and seductive; she plays with the irony of her nature, effortlessly alternating strength and fragility, romanticism and carnality.
Her personality is emphasized by the elegant and modern looks that simultaneously nod to the history of Blumarine. The depth of the scene and the subtle color palette of the background bestow a vibrant and unexpected liveliness to the clothes.
Beauty as power, awareness as elegance, eclecticism as personality.
Photographers – Inez van Lamsweerde & Vinoodh Matadin
Model – Julia Hafstrom
Stylist – David Vandewal
Hair Stylist – James Pecis
Make-Up – Lisa Butler
Manicurist – Deborah Lippmann
Location – James A.Farley Post Office
