This campaign plays homage to the core of FENDI, it embodies perfectly the collection, created by Karl Lagerfeld, with the movement of the shooting, the location, the balance of future and tradition all in a very modern and feminine way.
“For this Spring/Summer 2017 campaign, I have chosen the models of the moment, shot in different rooms. For the set, I took inspiration from the mood of the clothes and at the same time the places people had left. The rooms filled in the past by their voices, while the future is represented by the presence of the girls”, states Karl Lagerfeld.
Future and traditions combines as feminity and a contemporary Marie Antoinete at the Petit Trianon comes alive!
