From card games to games of chance, this year’s Michael Kors celebrate the Singles Day (11/11) with a special campaign and WeChat HTML 5 experience that celebrate the number 1. the lucky number. A combination of playful casino-themed GIFs and still images tell the story on social media, while a longer editorial feature on the brand’s Destination Kors site brings fans up to speed on all things Singles Day.
“They say love is a game – well, so is style. And the best way to win? Bet on yourself”
In this special campaing brings a new experience where inmerse WeChat user in a branded casino environment. Therefore fans are able to play a game of roulette or cards for the chance to win a promotional code redeemable in-store or online viaMichaelKors.cn (The offer may only be redeemed in Mainland China, Hong Kong and Macau).
To take it one step further, select stores across Greater China will host an in-store gaming experience, inviting customers to roll a set of dice for the chance to win a Michael Kors-branded deck of cards with their purchase.
This is the brand’s second year celebrating Singles Day, a wildly popular holiday that originated in China to celebrate the free and independent.
