In 2011, the Gucci Museum was inaugurated in a Florentine palace of 1337. Today that same place will be reinvented with a new concept. The name will be Gucci Garden because the aesthetic of House combines the reference to nature in an imaginative way and also for its metaphorical sense: “This garden is real, but first it reflects a spirit populated with plants and animals, like the serpent that symbolizes both the eternal renewal and the eternal return, “says Alessandro Michele.
Designed by Alessandro Michele, the Creative Director of Gucci, Gucci Garden is an exploration of the creativity that is will be the heart of the House. By combining all sorts of pieces of collections dating back to the Florentine beginnings of the House in 1921 with recent creations, souvenirs, ephemera and contemporary works of art, Gucci Garden pays tribute to the brand’s rich archives while offering a experience full of life.
One of the main attractions of the place will be the Gucci Osteria. In the spirit of the creative collaboration presented by Gucci Garden, chef Massimo Bottura has been invited to open this intimate restaurant that will be located on the ground floor of the Palazzo.
This collaborative and creative space will seek to express the evolutionary aesthetics and philosophy of the house. In addition to being a total tribute to the city of Florence, the Gucci Garden expresses a love for manual craftsmanship that echoes the commercial origins of the palazzo and the handicraft heritage of craftsmanship.
Half of the price of the entrance to Gucci Garden Galleria of 8 euros will be donated to restoration projects in the city of Florence.