Located in the elegant Palazzo della Mercanzia Florence dating from 1337, the Gucci Garden reinvented the concept of a conventional museum as a space of life, collaborative and creative that expresses the evolution of the aesthetics and philosophy of the House.
GUCCI Garden opens two new rooms to exhibit an installation dedicated to the collaboration of the house with Björk. Exhibition spaces that houses the permanent collection designed by Alessandro Michele, Creative Director of Gucci, with curator and art critic Maria Luisa Frisa, Director of the Fashion Design and Multimedia Arts career at the University of Luav in Venice.
The inaugural exhibition presents an installation dedicated to the collaboration between Björk and Alessandro Michele for the video clip “The Gate” (2017), focusing on the dress at the heart of the magic of the film: a luminescent envelope that made it visible and performative the speech hidden behind the words of the song.
The articles in the period rooms include the dresses and masks used in “TheGate”, the video of the first single from Björk’s Utopia album released last year. This song describes the rediscovery of love in an authentic spiritual dimension after the end of a relationship. The surprising dress designed by Alessandro Michele for the clip gives a figurative shape to Björk’s victory over suffering and its transformation into a prodigious and radiant creature of love.
The focus is completely on this spectacular dress, a feat of ectoplasmic architecture that required 550 hours of work and 320 hours of embroidery. It consists of five meters of finely pleated moire PVC and 20 meters of pleated lurex organza, Chinese crepe and silk jersey. The other exhibitions explain and connect the imaginary two artistic characters that Björk embodies in the clip. A second dress is presented along with a selection of accessories and two masks designed by the artist and embroiderer James Merry.
The focus is completely on this spectacular dress, a feat of ectoplasmic architecture that required 550 hours of work and 320 hours of embroidery. It consists of five meters of finely pleated moire PVC and 20 meters of pleated lurex organza, Chinese crepe and silk jersey. The other exhibitions explain and connect the imaginary two artistic characters that Björk embodies in the clip. A second dress is presented along with a selection of accessories and two masks designed by the artist and embroiderer James Merry.
A new selection of clothing and bags highlights the work of artist Isabella Cotier, whose original, playful, colorful and falsely naive illustrations are applied in a range of sweatshirts with or without a hood, t-shirts and handbags. Isabella Cotier’s work for Gucci is the result of drawings of eccentric characters that she has sketched in cafés, markets and streets in Florence. This collaboration is the latest in the creative association program GUCCI Garden with artists, which was inaugurated with clothes, cups and porcelain chandeliers with the effigy of fantastic illustrations by Jayde Fish.
This GUCCI souk in particular, where items are emblazoned with an original Gucci Garden label, constantly develops its product and creations offer. For example, the motif “Eye” of the house today decorates clipboards, boxes and stationery, but also sweatshirts with or without hood and T-shirts.
