La Perla presents its pre-fall campaign 2017 with Kendall Jenner.

by TEAM PARIS SOCIAL DIARY, photography by COURTESY | 19 May, 2017

A surreal garden happens in the fantastic world imagined by the Artistic Director Julia Haart. Inspired by the work of Georgia O’Keeffe and Peter Max, Julia Haart makes reference to her favorite works of art, belonging to pop art and the modernist movement, to inspire her psychedelic creativity in the 2017 Pre-Fall campaign.

The star of the campaign, Kendall Jenner, enter in a totally imaginary universe. Wearing ready-to-wear collections, Lingerie and Beach Pre-Fall 2017. The top model expresses the assurance of a true heroine which dominates the world with charisma and feminine determination.
The vibrant colors and sinuous shapes of La Perla pieces are sublimated by the creativity of photographers Mert & Marcus. The explosive charge of this visual message leads the observer into a world of fantasy, color and art.