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Gucci DIY (Do It Yourself) is a new service that allows customers of the House have the opportunity to express themselves by customizing product selection.
It was launched on 25 May in the Gucci store in Via Montenapoleone in Milan and will be rolled out worldwide in select Gucci stores.
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In time, the DIY service will be extended to Ace sneakers and shoes Princetown, as well as ready-to-wear collections for men and women but also for men’s collection Made-to-Order.
This initiative is inspired by the philosophy of Alessandro Michele as the creative director. Accorin to him the way we dress reflects our state of mind. In addition, men and women should feel genuine and free in expressing their personality.
DIY Service also refers to the punk culture that has always fascinated Mr Michele.
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A variety of embroideries, piping, metal details and initials monogrammed on the Dionysus bag gives life to your favorite Gucci look.
Butterflies, lizards, bees, dragonflies, snakes, roses and peoniescand also dcorative initials monogram format can be sublimated Swarovski crystals available in a wide choice of colors.
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Thus, the customization process becomes both an assertion and a way for the customer to be co-creator alongside Alessandro Michele.
