Gucci presented its first virtual reality film: Soul Scene at an event organized in collaboration with iD magazine at the Mildmay Club in London’s Stoke Newington neighborhood, where special Samsung helmets were presented to Guests.
This virtual reality film inspired by the Gucci director Alessandro Michele’s PreFall 2017 collection also reveals an interactive 360 ° view. They offered an immersive perspective from the center of the dancefloor. Between lively colors and lively dance steps, this spellbinding sequence follows the dancers as they enter the club was shot by director Glen Luchford with Chris Simmonds’ artistic direction.
