FASHION AND RESPONSIBLE

"Meat Free Monday" launches new t-shirts with Graphic Design by Stella McCartney

by Team Paris Social Diary, photography by Courtesy | 18 April, 2016

MFM Postcard T-Shirt

Headed by Paul, Mary and Stella McCartney, the Meat Free Monday campaign – which encourages people to skip meat for at least one day each week – is launching two brand new T-shirts, with graphic design by Stella McCartney.

Printed on 100% organic fine jersey cotton, the ‘Neon’ T-shirt features the campaign’s recognisable heart face alongside the words ‘Meat Free Monday’, in white neon on black.

The ‘Postcard’ T-shirt is made sustainably using a combination of post-consumer recycled polyester and organic combed ring-spun cotton. In this original design, Stella McCartney collages together a beautiful range of photos taken by, and of, her mother Linda between the late 60s and early 90s. The striking ‘I love you’ in the centre is taken from a photo of Linda.

Linda McCartney with 'I Love You' sign

“Love this T-shirt!” said Mary McCartney about the Postcard T-shirt. “It is so bright and positive. I’ll be buying them as gifts for friends.”

“Very happy to make available these cool T-shirts”, Paul McCartney said. “The Neon T-shirt is great and is a great way to show your support and, like the Postcard T-shirt, it was exclusively designed for MFM by Stella McCartney, my lovely daughter. Enjoy them with good health.”