Anxious to constantly rethink the relationship between the brand and its customers, Moncler Genius continues to push the boundaries to further develop its retail and customer experience innovation strategy by offering both physical and online shops, between unity and diversity.
Moncler unveils “Moncler House of Genius”: ephemeral concept stores located in Milan, Paris and Tokyo, which will remain open until the end of January 2020. The three metropolises welcome these pop-ups through a series events and creative meetings, with the participation of international talent.
The shops fulfill different functions. Naturally, they serve as sales areas for all lines Moncler Genius of the Year, starting with the exclusive “Moncler House of Genius” pieces, before welcoming the next collections according to their launch date. In addition, to further strengthen the collaborative aspect of Genius project, the shops are also transformed into an interactive space that acts as a center for creativity, learning and cultural exchange.
“Moncler House of Genius” is a fluid, dynamic and evolving concept. The space is continually refitted, so that customers can discover the brand universe in a different light at each visit. The goal is to transform the shopping session in a discovery that continues to surprise, to attract and retain visitors. This experience unique and personal is physically and emotionally unparalleled: the shop becomes an “experiential” ad personam destination, and generates a rewarding feeling of exclusivity.
Moncler Genius puts invention and innovation in the spotlight. The concept of “Moncler House of Genius” offers an inspiring space where Moncler continues to evolve the idea of branding and retail, creating situations that promote exchange.
