SOFTNESS & PURITY

Combines simplicity, comfort and modernity to create sumptuous blouses of poplin and lace, she is Maud Heline.

by PARIS SOCIAL DIARY, photography by COURTESY | 7 March, 2017

FW 1718 2
Pop Up Maud Heline
Pop up 2
FW 1718 5
FW 1718
FW 1718 3
FW 1718 4
Portrait Maud Heline
Pop up 1

 

Maud Heline is the specialist in revisiting the famous white blouse. This young french creator living in brooklyn combines simplicity, comfort and modernity to create sumptuous blouses of poplin and lace. For the autumn / winter 2017 season, Maud uses a color palette in harmony with the themes that define it: softness and purity.

Maud Heline is a French designer based in New York.
She moved to the United States in 2012 after working for years in the fashion industry at Isabel Marant and Balmain in Paris and more recently at Maiyet in New York.
She studied at the Chambre Syndicale de la Couture Parisienne and at the Academy of Art in San Francisco.

She decides to draw her first shirts after becoming a mom. Quickly her models were distributed at Barneys in New York and Colette in Paris. A few days after the opening of the first collection, Scarlett Johansson wears the model Aroze in the American program “Saturday Night Live” generating buzz around the young brand Maud Heline.

Her clothes express her attachment to craftsmanship, the importance of details and her attraction to simple and pure lines, always keeping a feminine touch. Maud uses the finest Italian poplin and revisits classic shirts with modern lines and subtle lace from Switzerland.
All his collections are developed in his studio in Brooklyn and produced in New York.